Ad scaling · Branding · UGC & Creative · Organic · Web design

Margin is the strategy.

We scale your paid ads so you make more money — Meta, TikTok, Google — managed margin-first, performance-based. Three packages depending on what you need: Scale for ad scaling and creative testing through our UGC network, Presence for branding assistance and organic content we handle for you, Compound for the full stack including custom web design. Real economics. Real growth.

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Playbooks& how we scale

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Boutini Agency founders Donny and Luna
Est. 2024 Husband & wife founders [ About Us ]

Two founders. One agency. Built for the long run.

Boutini Agency is us — a Dutch husband and Italian wife, married one year and building this together from day one. No borrowed playbook, no corporate layer. Two people who bet on a shared future and went all in on helping DTC brands grow what they actually keep.

We're especially deep in fashion, apparel, jewelry, beauty, and lifestyle — categories where creative velocity, seasonality, and margin discipline decide who breaks out. The Margin-First System™ runs on contribution margin, break-even MER, and daily visibility — not dashboard theater. When you work with Boutini Agency, you work directly with the founders.

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What We Do

& how we scale

Ad scaling is the engine — we run your accounts margin-first. On top: branding, UGC & ad creative, social organic growth, and web design when your package includes them. See packages →

Learn more →
[ 001 ]

Branding

Visual identity, type, colour, and photography direction — plus ongoing feed aesthetics and profile tuning so paid and organic stay on-brand. Presence & Compound. See live builds →

[ 002 ]

UGC & Ad Creative

Our creator network — briefed, shot, edited, and delivered by us. Hooks, angles, variants, and weekly production aligned to drops and what's winning. 10 creatives weekly on Scale, 50+ on Compound.

[ 003 ]

Web Design

Custom Shopify storefronts and site refinement — conversion-first builds on Compound. See live demos →

[ 004 ]

Social Organic Growth

Posts, captions, and growth rhythm we handle for you — organic content that supports conversion, not vanity metrics. Presence & Compound.

[ Packages / Growth Stack ]

Pick your lane.or take the road.

Three packages — pick how much you want us to run. Every package includes ad scaling and UGC & ad creative. Presence adds branding and social organic growth. Compound adds web design and higher creative volume.

01
tier.scale · performance

Scale

The engine.

Ad scaling and creative management — we run your paid accounts and feed them fresh UGC. Meta, TikTok, Google. Margin-first. Your top-ups, our account, your panel.

Best for brands with PMF ready to turn on paid social

  • Full paid media — Meta, TikTok, Google
  • UGC & ad creative — 10 pieces per week, hooks, angles, variant testing
  • Live client panel — spend, revenue, attribution
  • Ad spend from $1,500/mo — you fund top-ups, we run the account
  • 90-day minimum commitment
Start with Scale
02
tier.presence · ads + brand

Presence

The signal.

Same ad scaling as Scale — plus branding and organic content. Ads and brand, one team.

Best for brands selling but invisible — or ugly — on social

  • Everything in Scale — paid media & UGC creative
  • Branding — identity, feed aesthetics & profile tuned for conversion
  • Social organic growth — posts, captions, growth rhythm
  • Live client panel — spend, revenue, attribution
  • 90-day minimum commitment
Build Presence
Scale + Presence + Web
03
tier.compound · full stack

Compound

The full run.

The full stack — ad scaling, branding, UGC creative, organic social, and custom web design. One team at every layer cold traffic touches.

Best for brands going all-in on DTC growth

  • Everything in Presence — branding & social organic
  • Web design — custom Shopify storefront & site refinement
  • UGC & ad creative — 50+ new pieces weekly, full hook & angle testing
  • Full brand system across site + social channels
  • Live client panel — spend, revenue, attribution
  • Live web design demos — open, scroll, click through
  • 90-day minimum commitment
Go Compound

Pricing and scope are tailored on your qualification call — pick Scale, Presence, or Compound based on where you need us most.

[ Our Mechanism / Margin-First System™ ]

The Margin-First System.

Most agencies grow top-line revenue. We grow what you keep. Four sequential steps — each one sets up the next.

Explore the system
Step 01

Establish Margin Truth

Product-level gross margin and weighted GPM across your catalog. Every decision grounded in actual numbers — not assumptions.

Step 02

Daily Margin Visibility

Custom trackers that surface profitability every day — not buried in monthly decks. You cannot improve what you never see.

Step 03

Map the Baseline

Historical data captured before we change anything. True attribution measured against where you started — not cherry-picked wins.

Step 04

Margin-Aligned Targets

Budget, creative testing, and offer strategy tied to contribution goals. Scale windows defined by margin — not optimism.

pricing.model

Performance-based.
Aligned by design.

Our compensation is tied to the revenue we generate for your brand. We win when you win — no retainers, no monthly fee for nothing. Specific terms tailored to each engagement, discussed on the qualification call.

brand.fit · criteria

Who we work with.

  • DTC brands on Shopify — especially fashion, apparel, jewelry, beauty, and lifestyle
  • Already have product-market fit and consistent revenue
  • Ready to invest $1,500+/mo in ad top-ups
  • Committed to 90-day partnership minimum
[ Radical transparency ]

You always stay in control.

  • Our ad account, your top-ups Ads run in Boutini Agency's Meta infrastructure — you fund spend with transparent top-ups, not a black-box invoice. Every dollar loaded, spent, and remaining shows in your panel in real time.
  • Order-by-order verification Every sale we bill for is traceable in your Shopify admin. UTM paths, discount codes — provable, not estimated.
  • We bill only what we can prove Platforms will claim more than we invoice. We forfeit view-through credit — in exchange, invoices are never disputed.
  • Live client panel, 24/7 Spent, earned, owed — nothing hidden. Monthly settlement net of refunds. The panel is the trust argument.
Client panel — live demo
[ How we're built ]

Incentives that compound.

0
Monthly Retainer
0
Performance-Based Billing
0
Growth Systems Per Client
0
Creatives Tested Monthly
0
Panel Access — Spend & Revenue

Built for DTC brands
that already sell.

This is for you

  • DTC brand with proven demand — especially fashion, apparel, jewelry, beauty, or lifestyle
  • Product-market fit is proven — ready to scale through paid social
  • $1,500+/mo available for ad top-ups (loaded into our account, visible in your panel)
  • Want a CMO-level growth partner, not a button-pusher

Not for you

  • Pre-revenue stores still validating the product
  • Under $1,500/mo ad budget — below Meta's learning threshold
  • Looking for guaranteed ROAS before spending a dollar
  • Need a cheap media buyer while you supply all the creative

Ready to grow what you keep?

Branding · UGC & ad creative · web design · social organic growth — plus margin-first ad scaling. Three packages, one goal: help you make more money.

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"Play by your own rules." — Phil Knight

[ Apply ]

Request a strategy call.

Tell us about your brand — we'll walk you through Scale, Presence, or Compound and show you how we scale ads, run creative through our UGC network, and handle branding and web design if you need it. Free qualification call — honest conversation about margin and growth.

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